There’s been a lot of talk recently about the prospect of a long-running recession, and so you could be forgiven for thinking that now’s not the time to be entering awards.
However, the exact opposite is true – there couldn’t be a better time to get involved in the BIBAs.
When the economy slows, lots of businesses take their foot off the promotional gas, cutting back on marketing spend. When that happens it makes them harder to see, so those customers that do still have money to spend end up spending it with businesses that are more visible.
Taking part in the BIBAs gives you multiple opportunities to get noticed. You’ll have stories to tell on your website and social media if you make the shortlist or are selected as a finalist, and you’ll get mentions in our press releases. And, of course, if you’re lucky enough to win an award, it’ll shine a spotlight on you for all to see.
Here’s what David Germain, CEO of the Anderton Centre said about it after scooping two awards in 2022: “We have promoted across all our social channels, and are featured in a number of high-profile publications. The Awards sit proudly in our venue reception, and are a talking point for all guests.”
It’s not just about the external accolades though. When times are tough, keeping employees motivated and upbeat is also crucial to maintaining morale, as is the opportunity to foster new supply chain relationships. As Mark Davies, Group Operations Director at Senator Group explains after it won the Manufacturer of the Year Award in 2022 explains: “We see the BIBAs as a true celebration of Lancashire businesses and as a proud Lancashire business, we want to be part of this celebration. Not only does it instill a great deal of pride for our employees, it also enables us to make connections and collaborations with other local businesses.”
Register now and make sure your entry is in by the closing date of 31st March 2023.