Judges tips

We’ve got 105 volunteer judges joining us this year to preside over the process and determine the winners in our 20 award categories.

We wanted to know what they’ll be looking for and have asked them to share their hints and tips.

Emma Birchall of Jackson Stephen accountants is judging the Global Business of the Year category. She said: “I am looking forward to finding out more about the entrants in terms of both their development overseas and how they have adapted their businesses to manage the impact of exporting. Sustainability and green initiatives are becoming of more and more interest. As part of my review of the entrants’ applications I will be looking for examples of how the business is working towards reducing their carbon footprint.”

This is an important illustration of the fact that our judges take a holistic view of your business, regardless of the category you enter, because business isn’t one dimensional.

It’s a good idea to consider this in your application and at interview, but make sure it’s relevant to the award you’re entering. For example, showing Emma how your sustainability achievements have directly contributed to winning more overseas orders will make those green improvements even more salient.


What some of last year’s winners say!
Judges tips
Give yourself a winning chance