As we move towards the application deadline for the BIBAs 2016, on Friday, April 8, we have asked our judges to provide their top tips to applicants.
Each week we will bring you a top tip from each of our judges; today we start with Norman Tenray, the two-times BIBA winner:
Make sure your application reflects what your business is about, capture the DNA of what sets you apart from your competitors and others across Lancashire and beyond.
It is about where you have come from, where you find yourself today and where you want to go – all of which needs to be clearly evidenced.