The finalists in this year’s Be Inspired Business Awards, the BIBAs, are being encouraged to plan for the publicity opportunities that lie ahead or risk missing out on a major reputation boost.
Known as ‘the one they all want to win’, the BIBAs have an enviable reputation across Lancashire and beyond.
With the judging process being as stringent as it is, making it through to the finals of the BIBAs is a major achievement while scooping an award on the night is a real triumph.
Finalists and winners have much to gain from promoting their participation in the competition and their association with the BIBAs brand, but need to plan ahead for their own PR in order to take full advantage of this unique opportunity.