It’s easy to overlook the ‘Highly Commended’ shout-outs on awards night, but not at the BIBAs.
This recognition is reserved for businesses that came within a whisker of the top prize, and who judges felt deserved a special mention.
For many, this recognition has been the launchpad for even greater things. It signals credibility, momentum, and validation.
Highly commended businesses often come back the next year and take the title, proving that perseverance pays off.