One of Lancashire biggest business awards offers the county a chance to show off its ability to host major events.
The Be Inspired Business Awards, The BIBAs, stages its annual awards ceremony in the Tower Ballroom at the iconic Blackpool Tower in front of a sell-out crowd this Friday.
Smooth Radio North West’s Programme Director Jamie Griffiths, said the event would attract more than 1,000 people to the resort and offered an opportunity for its leisure businesses to show their quality.
Smooth Radio North West is sponsoring the Leisure and Tourism Business of the Year category at The BIBAs this year.
Jamie said: “Across Blackpool there will be hotels, restaurants and bars which will all welcome people coming from across the region to attend the BIBAs and it offers another chance to show what they can do.
“In a world where people decide whether to visit a location by reviews left by other travellers, making a good first impression is crucial.
“Blackpool is renowned the world over as a location for people from across the world and the venue of some amazing attractions such as the Tower, and I have no doubt it will rise of the occasion for a further year.”