With World Cup fever hotting up, the BIBAs judges have been taking on a different iconic trophy.
As you may have seen on socials, the “BIBAs bend” is getting as much attention as that other trophy being played for across the Atlantic!
Inspired by the elegant curve of our iconic trophy, the challenge is simple: Stand tall, raise your right arm, drop the other and lean into the bend!
From boardrooms to shop floors, judges, teams, and business leaders have all had a go, and last year’s best bends lit up the big screen at the Blackpool Tower Ballroom on awards night, backed by music and plenty of applause