Lancashire has always prided itself on being creative.
And this year its creativity shone far beyond the screens in which businesses market themselves.
As the final BIBAs tour got underway, judges were in for a treat at the extended Creative, Digital and Marketing category.
From street dancing to show-stopping styles in digital suites, one of the most hotly contested categories is sure to be the one which marketeers in the cavernous Blackpool Tower Ballroom will have their eyes on.
As creativity moves forward, judges this year have been looking beyond the communication and messaging, it’s also about the brand awareness and changing with the times.