What are the three main qualities you look for in any business/individual you visit as part of the BIBAs judging process?

When visiting any business/individual as part of the BIBAs judging process I always look for clear evidence of the claims made in the submission.

I also look for evidence that this is a great place to work, i.e. that there is employee engagement and shared vision and understanding of the business objectives and the individuals contribution to them.

Without naming names, tell us about the one business or individual you were most impressed with during the BIBAs judging process and why?

The business that stood out to me most last year impressed me most because they not only made some great claims and had evidence that they had achieved them, but employees were also able to talk about them clearly when asked.

This clearly demonstrates that the team were aware of what the organisation was trying to achieve and how the organisation was doing towards it.

What would be the one piece of advice you would offer to any BIBAs applicant?

Carefully consider what makes your business stand out in its sector and show evidence of it.

If you were a restaurant, for example, we would all expect that you would serve great food, be reasonably priced, have a great atmosphere, offer a great service and be making a profit but what stands you apart from any other restaurant?

Neil Mason is commercial director at CommunicorpUK, the group behind radio station, Smooth North West, and will chairman the judging panel for the Leisure Business of the Year category at the BIBAs 2015.

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If you want to give your business a bigger competitive edge, enter the BIBAs today.

Closing Date: 31st July 2020