The BIBAs academy learns from the very best
The Lancashire-born former chief executive of super brand Saatchi & Saatchi has given his advice to the winners of one of the county’s leading business awards.
Kevin Roberts, who held the role for more than 15 years, handed out his top tips at the latest business leader masterclass held as part of this year’s BIBAs Academy with 2018 winners of the Be Inspired Business Awards, the BIBAs.
The BIBAs Academy is a package of growth workshops, behind-the-scenes tours of Lancashire businesses and masterclass sessions designed to help the county’s top firms get even better.
It was held in partnership with the University of Central Lancashire and MHA Moore & Smalley, the Lancashire-based firm of chartered accountants and business advisors.
Next month, Edwin Booth, the chairman of family-owned supermarket chain, Booths, will hold the next masterclass as part of the Academy’s programme.