A former BIBA winner-turned-judge has urged entrants to this year’s awards to use the application process to review their business.
Anthea Morris, of Morecambe sexual health testing service Better2Know, said the awards offered firms a rare opportunity to stand back and look at what they have achieved and what they want to achieve in the future.
Better2Know won the Small Business of the Year award at the BIBAs in 2018 and was among the finalists for four other prize categories that year.
Anthea Morris said: “The journey is the important part of the BIBAs’ application process – standing back and reflecting on what you have achieved and where you want to get to will help to show the judges what your values are and the path you have been on and plan to go on.
“Entering the BIBAs can be one of the markers along the path to recognise that the judges think you are on a good track.”
The awards closes for applications on Friday, March 27 and judges will review all entries before informing applicants which have made it through to the awards’ first round of judging.
She said her judging colleagues would be looking for “outstanding companies delivering exceptional results with people who are committed to and understand their business.”
The judge added: “I am hoping to learn more about what drives people to succeed, how they want to work together both with their own staff, customers and suppliers.
“It would be wonderful to find some inspirational areas of good practice that I can use in my day job.”
The first round of BIBAs judging gets underway on May 11. For full details, visit https://www.thebibas.co.uk/enter/important-dates.