A former BIBA winner-turned-judge has urged entrants to this year’s awards to use the application process to review their business.
Anthea Morris, of Morecambe sexual health testing service Better2Know, said the awards offered firms a rare opportunity to stand back and look at what they have achieved and what they want to achieve in the future.
Better2Know won the Small Business of the Year award at the BIBAs in 2018 and was among the finalists for four other prize categories that year.
Anthea Morris said: “The journey is the important part of the BIBAs’ application process – standing back and reflecting on what you have achieved and where you want to get to will help to show the judges what your values are and the path you have been on and plan to go on.
“Entering the BIBAs can be one of the markers along the path to recognise that the judges think you are on a good track.”