Businesses applying for The BIBAs have been urged to talk about the challenges and failures which they have experienced to the awards’ judges.
Tim Akerman, Managing Director of Tamarind Tree Consulting, is one of a number of Lancashire business leaders who have signed up to pick the winners for this year’s awards.
He said: “It is important that businesses tell an authentic story and anyone who has run a business will know that we learn the most from challenges and failures, so include those in your story.
“The judges will want to know what you did to respond to these and how it was valuable in making your business know what it is today.”
He added that “clear values” should be illustrated in applications for the awards’ 20 prize categories which are open for entries until the end of July.
Tim added: “I want to see logical plans for sustainable growth based on engagement with employees and local supply chains where possible.”