A business consultant who has signed up to pick the winners of one of The BIBAs’ prize categories has urged all applicants to use the judging process to improve their businesses.
Mark Ashton, a business consultant at Resolve, said that taking the feedback from the judges and using it to improve your business was a “sure fire route to enduring success.”
Mark added: “My one piece of advice to applicants is this – no matter what the outcome of your application, what matters most is taking on board all of the feedback and using it to improve your business, be proud and honest’
“As Winston Churchill put it: ‘Success is going from one failure to the next without losing enthusiasm’.”
He is one of a number of Lancashire business leaders who has signed up to pick the winners for this year’s awards.