“Now the BIBAs 2016 application window has closed, we have asked some of our judges to provide their top tips to applicants preparing to face the panels at the awards’ interview stage.
Each week we will bring you a top tip from each of our judges. Here Adrian Meakin, whose firm The Ink Squid won the Best Use of E-Business prize at the BIBAs 2012, gives his advice to those entering the awards.
“At the interview stage, make sure you know your stuff and that you can answer questions based on your application.
“If relevant and you are able, bring examples of your work. Be careful of using jargon and practice, practice, practice your presentation.
“Do it with a timer and allow for the fact that, when you do it for real, it will take about 10% longer than you think.”