Every week we will bring you the thoughts of a former winner of one of our awards about why they applied, what the application process did for them and what being a BIBAs winner means to them.
Here, we hear from Alistair Clayton, Commercial Director of Cleanall Services, winners of the Excellence in Customer Service Award at the BIBAs 2015……
“Applying for the BIBAs is a process and which benefits a business before you even get to the awards.
“Taking the time to look critically at business processes, what your business stands for and strategically planning for the future, is a very healthy discipline.
“The application and judging process makes you look closely at your business and rewards you with the knowledge required to progress.
“Winning was the icing on the cake and has given us great exposure to Lancashire business community.
“The BIBAs has helped to promote our brand – what Cleanall stands for: its employees and its customer service excellence.”