Every week we will bring you the thoughts of a former winner of one of our awards about why they applied, what the application process did for them and what being a BIBAs winner means to them. This week we hear from Sorrel Miller from Burnley based Physiofusion, winner of Professional Service Business of the Year 2015.
“They are such high profile awards – it’s fantastic for the business reputation to be associated with them. The BIBAs seem to be more relevant than other awards – winning one of these really matters!
“It gave us a brilliant opportunity to sit back and look at what we have actually achieved – something that is so easily overlooked in day-to-day business. All of the Physiofusion Family got really involved in our progress and were just as excited as those who filled in forms and went to interviews – and they obviously impressed the judges with their enthusiasm!
“I have to say… I was in bed on holiday in Thailand following it on Twitter! I cried (but don’t tell anyone), woke up my other half by whooping as I jumped in the pool! The rest of the team who were at the awards were absolutely delighted – not least of all because they got to meet Stephanie Beacham.
“The internal impact it has had on morale was immeasurable – everyone was buzzing for weeks about it. Our gorgeous statuette has done a tour round all of our clinics, and we’ve used it as a stepping stone to improve our increase communications.
“Externally, it has been extremely valuable – we couldn’t have afforded this amount of publicity. We spent the six months post-BIBAs investing in the business – there were plenty of ideas that came out as a result of the whole team being engaged after winning – so we put as many in place as possible.
“Grab the chance with both hands (unless you’re in our category – we want to win again this year!) and involve your entire team in the process – they’ll all learn loads from it”.