Now the BIBAs 2016 application window has closed, we have asked our judges to provide their top tips to applicants preparing to face the panels at the awards’ interview stage.
Each week we will bring you a top tip from each of our judges; here Tony Raynor, of Abbey Telecom, gives his advice to those entering the awards.
Tony will chair the judging panel which will select the winner of the Service Business of the Year category at the BIBAs 2016.
“The dynamic firms who enter the BIBAs often find that 25 minutes at interview is insufficient to convey all of their successes. The judging process has to be even handed so all firms are interviewed within the same tight timescale.
“Preparation often gives firms an edge. Points can be made using fewer words if the entrant uses written evidence like press coverage and customer testimonials to reinforce their messages. The best interviewees, who have prepared in this way, are able to get more points across during the short interview.
“Lancashire businesses are a caring lot as many have strong values and CSR history. Business leaders often speak with enthusiasm at interview but the judges are entirely correct in seeking corroboration of claims during the company visits. To be counted as a strong value, judges are keen to find evidence that junior staff are fully aware of the entrants’ commitment to such principles.”