Lancashire’s tourism industry has a huge opportunity to attract the millions of holiday-makers flooding in to the UK, a local business leader has said.
Jamie Griffiths, Programme Director of Smooth Radio North West, said the county’s leading tourist attractions had huge potential to attract visitors away from the big cities as well as attracting Brits ‘staycationing’ this summer.
Figures from the Office for National Statistics showed there were 2.6 million visits into the UK by overseas residents in January – up 6% year-on-year – whilst 2 per cent fewer people went overseas on trips.
Smooth Radio North West is sponsoring the Leisure and Tourism Business of the Year category at this year’s Be Inspired Business Awards, the BIBAs.
Jamie said: “Lancashire has the perfect offer for a whole variety of breaks with its mix of seaside, city and rural attractions and it is right on the doorstep of places like the Lake District and big cities like Manchester and Liverpool.
“With so many people coming to the UK and so many people choosing the UK over a holiday abroad, we have a huge opportunity to attract people to our county during the summer.
“This region has a great reputation which keeps people coming back year after year and the most important thing which leisure and tourism businesses can do is give the ultimate in customer service. We’re proud to be the region’s number one commercial radio station and will also be playing our part in promoting this fabulous region*.
“In Lancashire, our tourism industry knows the value of doing that and that is why people keep returning.”
The BIBAs finished its first round of interviews with applicants last week with the judges for the headline Business of the Year category concluding the process on Friday.
Each judging panel for the awards’ 20 prize categories has now allocated points to each applicant with scores from the interviews equating to 35% of the overall available score.
The application round of judging also counted for 30% of the overall score with those making it through the second round of judging receiving a further 35% of the overall available points.
Next Monday, the awards will inform all applicants which have made it through to the second round, the BIBAs on Tour, which sees judging panels go on the road to visit their finalists from June 17.