What are the three main qualities you look for in any business/individual you visit as part of the BIBAs judging process?
Personal and professional integrity, likeability and determination.
Without naming names, tell us about the one business or individual you were most impressed with during the BIBAs judging process and why?
One of my favourite businesses of the process that really stood out was incredibly staff focused, had competitive spirit, employees were clearly motivated and above all it was evident everyone loved what they did.
What would be the one piece of advice you would offer to any BIBAs applicant?
Do not assume the judges necessarily know your industry, if you’ve done something outstanding – tell us. Otherwise we might not necessarily understand the impact of your actions.
Former BIBAs double winner Kirsty Henshaw is managing director of health food brand, Kirsty’s, was part of the Professional Business of the Year judging panel in 2014 and is a member of the judging panel for this year’s awards.