As Lancashire’s longest-standing business awards, the BIBAs has been delivering benefits to firms and individuals across the county since 2008.
Every week we will bring you the thoughts of a former winner of one of our awards about why they applied, what the application process did for them and what being a BIBAs winner means to them.
Here Leon Calverley, Managing Director of Door4, our Creative Business of the Year at the BIBAs 2016 tells us his story…
“We entered the BIBAs because we recognised that being a finalist or even a winner at this awards is a very important differentiator in the region’s business community.
“The BIBAs are a regular conversation topic and having won the Creative Business of the Year in 2016 is a real feather in a business’ cap.
“Both interviews we undertook were different and we emerged with some relief, after being tested thoroughly on our strategy, point of difference, and strengths.
“By the end of it, I wanted to hire Norman Tenray (one of the BIBAs judges and a long-standing supporter of the awards) for my executive interview team.
“When our name was read out on the night it was an amazing moment, we knew we were up against some stiff competition – the walk up on the stage was the proudest moment of the year.
“Ever since that night in September, we have been seeing the benefits of being a BIBAs winner.
“Firstly, it gives you something to be proud about, in the business – other than the usual. Secondly, the referral and publicity have generated and boosted new business enquiries and then there is the BIBAs Academy which is already proving very inspirational.”