A masterclass delivered by the chairman of Lancashire supermarket chain Booths will kick off an academy of excellence for some of the county’s leading businesses.
Edwin Booth, who has led his family-owned firm for 20 years, will deliver the session to the winners of the Be Inspired Business Awards, the BIBAs, as part of the BIBAs Academy which launches later this month.
He will discuss trading in ‘VUCA World’ which stands for volatile, uncertain, complex and ambiguous to representatives of each of the 16 winning business.
Jon Pinder, partner at Lancashire chartered accountants and advisors Moore and Smalley, said it would play a leading role in the Academy alongside experts from the University of Central Lancashire (UCLan).
He said: “Getting advice from a business leader like Edwin Booth is something most firms can only wish for and gets the Academy off to a great start.
“We are delighted to be supporting the BIBAs for a further year and the opportunity to work with some great Lancashire businesses through the Academy is something we are looking forward to.
“Moore and Smalley has been providing advice to businesses in volatile, uncertain, complex and ambiguous conditions for generations, so a VUCA world is no stranger to our experts.”
Next month, the winners will make their first visit to one of Lancashire’s leading businesses when they go to East Lancashire-based Farmhouse Biscuits.