Smooth Radio North West, commercial No.1 station outside of London, will sponsor the Leisure Business of the Year category at the Be Inspired Business Awards in September.
The Winter Gardens, who won last year, is back among the finalists for this year’s awards alongside Cuffe & Taylor, the business behind the Lytham Festival, the Holiday Inn Preston and pub restaurant, The Wayfarer in Parbold.
The BIBAs will bring over 1,000 people to Blackpool for one night to the magnificent Tower Ballroom, showcasing the seaside town to some of the most influential people in Lancashire.
Alison Forshaw, Regional Managing Director at Smooth North West, owned by Communicorp UK, said: “Blackpool has always been the number one venue for events in Lancashire but the investments which are being made there mean it’s aiming not just for regional status but hosting national and even international events.”
She added: “It’s an opportunity for the seaside town to show what it can do and I have no doubt with the investment which is happening and the talent and enthusiasm of Lancashire’s business community, it will do a first-class job.”
In total, 20 prizes will be handed out on the night culminating in the lifetime achievement prize, Lancastrian of the Year, which was won by Mike Peters, the Fylde-based businessman who founded Universal Products Limited.
The award is selected by a panel made up of former winners which include Edwin Booth, the chairman of family-owned supermarket chain Booths, and Farmhouse Biscuits owner, Philip McIvor.