THE BIBA FOR Excellence in Customer Service

Recognising companies with a focus on customer service and care, Excellence in Customer Service has been designed for Businesses who can demonstrate excellence and achievement within the field of customer care and service.

Judging criteria will include customer service objectives and strategy, business performance, customer care, staff development plans and how this has driven business growth.

Judges will be looking in particular for:

• Understanding customers
• Operational Excellence
• Customer service objectives and strategy
• Business performance
• Engaging Employee enthusiasm for customer care and how this has driven business growth
• Leadership, vision and values.

Sponsor: Virgin Trains

Customers have a choice of supplier and customer service is vital in the process of building loyalty. Businesses that deliver good customer care will have systems for monitoring good service and measuring results. As a new category Excellence in Customer Service has been developed to recognise companies with a focus on delivering exceptional customer service and care.

This category encourages entries from any business, team or organisation that can demonstrate established and measurable systems for monitoring service standards.

Sponsors of the Award, Virgin Trains, brought the famous Virgin flair to the railways in 1997. Virgin invests heavily in staff training, emphasizing customer service. Routes served by tilting Virgin Pendolino and Super Voyager trains include London/Scotland and Birmingham/Scotland through Lancashire.

For further information please contact Allan McLean at Virgin Trains on 0141 335 4705 or email: allan.mclean@virgintrains.co.uk or visit www.virgintrains.com